I believe that design is the most impactful way to tell a story. Strong designs exude emotion, personality, ease, and persuasion – all critical components to achieve a successful and memorable final product.
Experience
I have spent the last decade creating unique designs for luxury brands. As a visual designer, I’ve led design projects and teams for high-end health & wellness companies that support human development. From leading a brand identity overhaul for Deepak Chopra at the Chopra Center, to designing digital products for the 21-Day Meditation Experience with Oprah & Deepak Chopra to leading all design efforts at 1440 Multiversity, where thought leaders and luminaries such as Samin Nosrat, Martha Beck, Julia Cameron, Elizabeth Gilbert, and Sarah Jones take the stage. I have also partnered with entrepreneurs in the personal development industry to create brands from scratch, helping to launch businesses that make a difference.
Approach
As a visual designer, it is my job to synthesize data, function, and vision – and create an unforgettable experience for the target audience. Embracing the space of taking risks and creating a unique perspective is critical in order to stand apart from the crowd in the digital age we live in, and this is one of my missions as a designer.
To me, design is more than just a beautiful image or product, it’s highly functional, and each component – the colors, shapes, and details – have a specific purpose for being there. There’s nothing more satisfying when a user can easily understand and gracefully navigate between pages on a site with ease. This enthusiasm for design and creative storytelling is what led me to study visual graphic design and video production, and it continues to fuel my career today as a lead designer.
Outside of visual design, I enjoy traveling, gardening, walking my dogs, cooking and eating delicious food, trying new workout classes, and reading about interior design, visual design, design-thinking — and actually all things design.
Skills: Moodboards, wireframing, clickable prototype, creative brief, responsive design, style guides, design systems, branding and identity, brand strategy, UI design, design execution, creation, and front-end development
Software: Figma, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Dreamweaver, WordPress, Drupal, Salesforce, Microsoft Office Suite